SELECTING THE CORRECT PROMO MODEL: APP INSTALL COST VS. COST-PER-LEAD VS. COST-PER-THOUSAND IMPRESSIONS VS. VIEW COST

Deciding between a promotion model is your efforts can be tricky. CPI focuses on rewarding advertisers for each download, ideal if boosting app visibility. CPL incentivizes generating qualified leads – a great choice for businesses looking for actionable results. CPM, priced per thousand views, i